The Social Academic is a proposed student newspaper for Cardinal Wiseman Sixth Form Centre. I've produced spec logos to be used in the paper itself, the proposed blog and social media.
The logo for the student newspaper is a wordmark, taking influence from many modern newspapers in Britain. It adopts the official colours of the school and sixth form centre along with the school's font style at that time. The lack of capitalisation and spaces between individual words were intentional to highlight the informality of a student led newspaper and plays to contemporary designs of many newspapers.
Profile Picture / Secondary Logo
This profile picture was derived from the original wordmark, with the exception that the "S" and the "A" were capitalised in order to maintain legibility between each component. This logo also serves as a secondary logo to be used when the full identity has already been established.
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